About Us

What did you want to be when you grew up? or What do you want to be today? 

Natural Whimsy began with those questions. Thinking critically about her childhood and all that she dreamt to be when she grew up, Shar, realized that her dreams were limited due to her lack of exposure to a host of possibilities. Coming to the realization that representation and encouragement is extremely important, Shar developed Natural Whimsy, with the goal to provide kids with fun clothes that came with a message of encouragement and exploration with a twist. Not only does Natural Whimsy strive to be an encouraging, positive company, presenting kids with unlimited possibilities, we are also committed to sustainability. Our clothing is 100% organic cotton, for your little one's health and the betterment of our environment. As a kid focused sustainable clothing brand we strive to offer fun play clothes and lounge wear that we hope your kids want to live in and you will allow them to worry free because we want to do the research so you will not have to.  We hope you choose to join the whimsy because there is so much in store here at Natural Whimsy, where you can, shoot for the stars, discover, blossom and be anything!

 

The more you know

Why Choose Organic Clothing?

Not only is organic clothing more sustainable than non-organic clothing due to the eliminated use of harsh chemical, pesticides, and decreased water use during production. Organic clothing is also beneficial to your quality of life. The omission of harsh chemicals helps reduce skin irritation and prevent toxins from being absorbed in your body.